When most people begin looking into SEO for their dental surgery, they come across blog writing, which is usually placed on the dental surgery page. This type of advertisement or marketing technique is known as onsite.
However, there is another type of marketing relating to articles that is equally as important when it comes to driving traffic to your website, and that is known as offsite marketing.
Off-page SEO, also known as offsite SEO, refers to the techniques used to improve a website’s visibility and rankings in search engine results pages (SERPs) through external factors. These factors include backlinks, social media presence, online directories, and other external signals.
So, in this article, you will be guided through the role of offsite SEO, how to use it to promote your surgery and what it can offer your dental marketing strategy in the long-term. Enjoy!
Backlinks and offsite
Backlinks, also called inbound links or incoming links, are links from other websites that lead to your website. Search engines consider backlinks as a vote of confidence, indicating that other websites find your content relevant and valuable. The quality and quantity of backlinks to your website are significant factors that influence search engine rankings. However, it is important to note that not all backlinks are created equal. High-quality backlinks from authoritative websites carry more weight and can positively impact your SEO.
Social media presence is another important aspect of off-page SEO. Social media platforms like Facebook, Twitter, and LinkedIn provide opportunities to engage with potential customers and promote your brand. Sharing links to your website on social media can drive traffic and increase the visibility of your content. Additionally, social signals, such as likes, shares, and comments, can also impact search engine rankings.
Online directories, also known as citation sites, are websites that list information about businesses, such as their name, address, phone number, and website URL. These directories can improve your website’s visibility and increase the number of backlinks to your site. Popular online directories include Yelp, Yellow Pages, and Google My Business.
In addition to these techniques, other off-page SEO factors include guest blogging, influencer outreach, and brand mentions. Guest blogging involves writing blog posts for other websites in your industry and including a link back to your website. This can increase your website’s exposure and improve your backlink profile. Influencer outreach involves reaching out to influencers in your industry and asking them to share your content or include a link to your website. Brand mentions occur when other websites mention your brand or website without including a link. Although brand mentions do not provide a direct SEO benefit, they can still improve your online reputation and increase brand awareness.
Why is offsite-SEO important?
Off-page SEO should be an essential part of your overall SEO strategy. By utilizing these techniques, you can improve your website’s visibility, drive more traffic, and increase the authority of your site. However, it is important to remember that off-page SEO is not a quick fix. It requires consistent effort and a long-term strategy to see results. Additionally, it is essential to focus on high-quality techniques that follow search engine guidelines and avoid spammy tactics that can harm your SEO efforts.