There are many different occasions in which your company might have to present its services, sales figures, and products. These can include your annual general meeting where you tell the shareholders about sales and performances, or it can be a new product launch where you give a demo. You might even have to make a pitch for funding, especially if you are a startup.

Whatever the reason, everyone can agree that the worst thing that can happen during a company presentation is that your audience starts to lose interest—visibly. Droopy eyes, stifled yawns, discreet phone use all signify that you are losing valuable attention. To avoid this, make sure that your next company presentation is interesting by implementing some of these ideas:

Take care of the practical details

When it comes to keeping your audience entertained, practical and logistical details can take you a long way. No one is going to want to sit in seats that are cramped or uncomfortable. Make sure that the room you choose for the presentation is comfy without being too comfy so that your audience sinks into their seats and goes to sleep. Also, make sure that the sound system is of top quality as no one wants to listen to distorted speeches.

Try to ensure that there are no technical lags or disruptions; these almost certainly make people lose their interest. They can also make the presenter lose their train of thought while presenting. These all make for a subpar presentation. Part of the practical details also includes the lunch that you serve, along with the gift you leave your guests with. A good lunch or plenty of coffee in hand will keep your audience engaged.

Make use of multimedia

business meeting

Simply relying on PowerPoint presentations to keep the audience interested is not enough. You should also incorporate video in your presentation. Hire reliable corporate video production services to help you create a professional, quality video that will impress your audience and shake them out of their boredom if you are presenting after a long series of lectures or presentations. You can also use other tactics such as asking questions, doing live demonstrations of your product, and involving the audience in a game so that they can participate.

Keep it concise

People generally tend to lose interest if a presentation is meandering. Use your words wisely, and make sure that you rehearse plenty of times before presenting. Keep the presentation as concise and relevant as possible. Always cater your presentation to your audience. If you are presenting a product, your audience won’t be interested in your company’s clean compliance record. Provide the information with just the information that they are looking for, and they will stay interested.

The quality of your presentation depends on many different factors. While the design of your slides is important, that is not all. To really go above and beyond and make your presentation memorable, you are going to have to take care of a whole range of details.