The cornerstone of successful digital marketing is an outstanding landing page. Your products or services may be fantastic, and your PPC advertisements may be flawlessly optimized, but without a good landing page, your business will suffer. The design of your landing page must be impeccable.
You can hire an e-commerce web design firm to help you in making a solid first impression on your potential customers. More significantly, it creates a positive user experience and makes it simple for your website visitors to access and browse your site.
A good, convincing landing page captures visitors’ attention and persuades them to complete a conversion. With these basic landing page suggestions, you’ll learn how to build a winning landing page.
Tip #1 – Keep Your Navigation Simple
Make sure the page is kept clean, with simple, natural navigation and no distracting elements like pop-ups. A good landing page contains all of the information essential to persuade visitors to convert, but nothing more.
Keep it simple and include only the important information that will guide visitors down the funnel because too much information can overwhelm visitors. The information you put front and center should be scannable — when possible, a smart landing page uses bullet points to highlight details.
An effective landing page design maintains a clean and appealing visual impression while still providing visitors with the information they need in a non-intrusive manner.
Tip #2 – Use Header to Broadcast Offer Value
A good landing page should have a strong offer and be able to clearly and concisely explain why the product is valuable. The headings and subheadings of your landing page are crucial for promoting the value of your product.
The headline of the most effective landing pages emphasizes the offer, and the subheading is used to explain the offer more or to share the value proposition.
Tip #3 – Trust Signals
Good landing pages make extensive use of trust signals, which can persuade visitors that their offer and brand are reliable. Testimonials are a classic sort of trust signal, relying on word-of-mouth to comfort visitors with recommendations from prior clients or customers.
This can also be done with “Like” counters, which use “Likes” from various social media sites to push a more discreet type of endorsement.
Trust badges are another useful element used by good landing sites. The logos of well-known brands you’ve worked with, specific endorsements and recognition you’ve earned, groups and coalitions you’re a member of, and so on are all examples of trust badges. They serve as references to your trustworthiness.
Tip #4 – Make Your Page Mobile Friendly
Since mobile devices contribute to approximately 54.8% of all web activity, it’s important that your landing page is easy to navigate, load quickly, and be extremely clickable on mobile devices. It has been shown that having a mobile-friendly website will double your conversion rate.
Tip #5 – Keep Your Forms Short
As an online marketer, you want to collect as much data as possible from visitors to your site. When it comes to making a strong landing page, though, less is more. It’s critical that you require consumers to fill out as few form fields as possible.
The more information you ask a visitor to fill out, the less likely they are to complete the form and the conversion. If your conversion necessitates the use of a form, merely ask for the information you need.
Tip #6 – Match PPC Ads with Landing Page Copy
The words used in the page copy should match the text and keywords used in the PPC advertising. The use of the same language and key phrases throughout the site reassures visitors and shows consistency. It’s also important to get consumers to the information they’re searching for quickly.
For example, if a user clicks on a PPC ad for girl’s bags, don’t direct them to the boy’s shoes; instead, direct them to the site of where they wish to go. Conversions happen when you meet the user’s needs as exactly as possible.
Tip #7 – Optimize for SEO
You may increase the chances of it being found by search engines by optimizing your landing page. Use relevant keywords in your website’s URL, headlines, and throughout the text to increase the likelihood that your landing page will display prominently on a search engine results page (SERP).
Tip #8 – Add Relevant Images
Images add visual appeal to your landing page. It’s tempting to utilize stock photos, but showing your face, your team’s face, or a customer’s cheerful face is more effective.
The majority of case studies show that photos of actual people boost conversion rates by up to 95% when compared to stock or model images.