Brick-and-mortar stores seem to be at a disadvantage with online stores. People may prefer the latter because of its speed and convenience. But, physical stores still have some notable advantages over their virtual counterparts. Customers make better purchasing decisions when in a physical store. This may be because consumers can interact with the products. Also, …
How Technology Can Enhance In-store Shopping Experience Read More »
Errors and Omissions (E&O) Insurance protects your company from claims against your professionalism. It covers the legal defense expenses you incur during the lawsuit and may even prevent your company from bankruptcy. Depending on your profession, you may even be obligated to acquire one. Not all professionals pay the same premiums, however. It will pay …
The Cost of the Errors and Omissions Insurance Premiums Read More »
Success in business does not ensure longevity. The demand for your products and services now might be high at present, but in the future, will your business continue to enjoy the same level of love? Survival in business is an ongoing struggle. Just ask the Fortune 500 firms that have disappeared throughout history. Because of …
Could Specialization: Surviving in a Competitive Market Read More »
COVID-19 has highlighted the problem inside a traditional office. When you have several people inside an enclosed environment, often interacting and sharing equipment, and, most of all, speaking and breathing, which release droplets and aerosol potentially contaminated with viruses, it creates a site for disease outbreaks. That is why, when the pandemic hit, offices were …
Outdoor Working Spaces: Benefits and Challenges for Employees Read More »
Unless you are living under a rock, you surely have heard about unboxing videos. The concept is very simple. Someone—may it be an influencer or an ordinary social media user—will unbox a product for all the world to see. The video will show what you can find inside the box once you buy the product …
Unboxing Videos as the Next Big Thing in Marketing Read More »
Social media is a powerful tool that can help your business grow exponentially. In fact, not leveraging social media for business growth in this day and age is unheard-of. However, social media can also be your business’s hindrance to success. In worst cases, it can even be your business’s downfall. With how fast information can …
Don’t Post These Types of Content on Your Business’s Social Media Pages Read More »
Staying motivated and productive these days is difficult for many of us due to the adverse effects of the global health crisis. As many of you may have experienced, the quarantine period has not been friendly on all of us. Feelings of isolation and loneliness have started creeping up even after the first few months …
Technology in Business: How It Has Become Important These Days Read More »
E-commerce is soaring in the Land Down Under. Australia now makes it to the top ten biggest markets in the world. This year, it might grow by nearly 9 percent. The pandemic only increased the demand—and enhanced the value—of online marketplaces. GlobalData revealed that the health crisis could increase the industry’s compound annual growth rate …
If You’re Not Converting Well, Check Your Bounce Rate Read More »
Digital marketing has been a vital part of many companies’ marketing strategies. Building a strong online presence allows them to reach a wider audience, convert them into new customers, and maintain the existing ones. There are several components you need to pay attention to for a successful digital marketing strategy. One of them is ranking …
Increasing Your Online Presence: Can You Rank Your Small Website? Read More »
Modernization is an inevitable event that we expect in all aspects of our lives. Technology has changed how people shop, watch shows, play games, pay bills, and more. Therefore, it is no longer surprising that those who resist and fail to adjust to these changes experience a setback. Business owners should heed the call, cope, …
